So... Thursday happened. And with Thursday, came a couple of contrasting ARPG release events.
Now, I'm not sure how far in advance Blizzard and Grinding Gear Games had each scheduled their respective events. Marketing calendars are often largely set months in advance, so it could just be coincidence that the studios behind the two biggest ARPGs both scheduled events for the same day, literally back-to-back. The fact that GGG announced theirs first, and Blizzard only announced theirs a few days later, wasn't necessarily a case of Blizzard trying to pre-empt a rival game's marketing event. It might mean nothing.
That said, I did watch both events. I was working during the day, and couldn't watch them live, so I ended up watching the VODs back-to-back. And, oh boy, was the contrast ever funny.